Fast food restaurant KFC South Africa partnered with Loyiso Mkize, a renowned comic illustrator to depict Colonel Sanders as a superhero named Captain Colonel.
Speaking at Ads24’s recent Food for Thought – Rabana explored the theme of humans vs robots from a pro-tech and AI advantage, encouraging participants to see technology as a tool in the next phase of our evolution as humans.
Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
The project, titled Born In America explores the ways in which the American clothing brand has influenced his aesthetic as a young South African.
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture.
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
The new limited-edition Johnnie Walker Blue Label NOMAD pays homage to the beauty of South African heritage with its unique packaging.
Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup.
It remains to be seen if more brands will take a page out of Zara’s book and do more relatable, yet effective campaigns without recycling the same five faces.
FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease.
The 2019 Creative Conquerors chose a location in and around Johannesburg CBD and added their creative touch to curate signature urban art installations.
The 25-year-old’s work is centred on feminism, masculinity and nostalgia. She hopes to evoke the qualities of childlikeness and innocence in the garments she creates.
Created by The King James Group, the advert is an amalgamation of footage of political speeches, talk shows, Ted Talks, news clips and more.
According to research, millennials are the world’s most powerful consumers – which explains why brands are looking more actively into youth culture.