This Saturday, we’re hosting our annual Loeries party in Cape Town together with Los Muertos Motorcycles. Along with awesome bands, good food and great company, our three Ray-Ban Reporters will be on the look out for the best dressed of the day.
During this process we came across some incredible campaigns that we thought deserved another look. These projects range from online video campaigns to street installations to Twitter-activated contraptions.
Continuing their relationship with SA musicians, and following on from last year’s Sunglasses At Night collaboration, Ray-Ban SA presents Legends Live, a 75th Anniversary campaign.
Late in 2011 South African bands and artists JR, Die Heuwels Fantasties, Locnville, Van Coke Kartel, aKING and Thieve merged their talents and genres to collaborate on a unique version of Corey Hart’s 1984 hit Sunglasses at Night. This is the music video.
Paul Ward works tirelessly and his online portfolio reflects this. In a great start to this year he has relaunched his website featuring some brand new personal and commercial work.
Since 1937 Ray-Ban has been associated with the impossibly cool, Johnny Cash, Audrey Hepburn, Andy Warhol and Bob Dylan to name a few. Today, they are on the lookout for these elements in the next generation and to do so have launched a campaign with Tag 8 Media across SA’s top universities.