Cambrient was briefed to redesign the Automark site from the ground up to provide a much richer and more engaging user experience. The used car market is dominated by a few prominent sites who offer fairly bland, old style experiences to users. We believed there was an opportunity to employ new web technologies and a deep understanding of usability to create a completely different kind of car buying experience for South African vehicle seekers.
The new design make extensive use of AJAX to create more of a “web application” than a website. Searches are implemented using a powerful index search engine to ensure extremely rapid search through the database. Once an initial search is done, a full toolbox of filtering tools are provided to quickly refine the results.
Behind the scenes we have rebuilt the tools used by dealers to upload vehicles and photos – ensuring the visual impact of the searches is as high as possible. More pics after the jump or click through to the site.
As promised we're going to reveal the second or third iteration of the logo design. This time round it's a lot more 3D and techy. You'll see that the 10 is made up of 10 blocks, and the 5 from 5 different blocks. The rest of the blocks spell out AND.
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Click through for the actual logo.
As some of our readers might have noticed, yesterday we posted a couple of links up on our Twitter feeds showing some never seen before, grainy, shot-from-a-distance sneak preview pics of our logo redesign. Actually, we just took a couple of captures of the logo development process, but it was nice making as if we had a massive security breach. We'd like to share our logo development process with you - our valued readers and contributors. Since this is a design blog, we feel that it's very important that we get buy in from you guys, and so far we've had some fantastically favorable comments coming in, as well as some people not really getting it - which is a good thing, the logo's we've shown you were predominantly either very early concepts, or designs where we had taken the concept 2 steps further.
For the next 3 days (up to Friday) we'll be revealing parts of the logo, as well as some examples of work that informed and created the final logo. The agency who did the design is also still a secret, but we'll be revealing that on Friday morning too.
Click through for the initial brief, as well as the first two designs that we're revealing. There is also an event created to remind you of the launch - just in case.
Also, your comments can win you a t-shirt from 2Bop!
