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The latest VW Citi Golf campaign introduces us to the concept of the Recessionista: a fashion-forward individual who looks good despite “these tough economic times.” They are fashionistas making the most of the recession. They pillage their grandmother’s wardrobe, find ultra-stylish clothes at thrift...

Due to the credit crunch shoppers has changed their way of indulgement, they now only spend the amount of money they think the product is worth and and will not pay over the mark for it anymore. This opened a whole new gap for opportunity...

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