A case study: Rica campaign for MTN
A case study on the Auntie Rica's Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining....
15 Jul, 2011
A case study on the Auntie Rica's Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining....
[youtube]http://www.youtube.com/watch?v=wQBelVDNbEs&feature[/youtube] [caption id="attachment_20035" align="aligncenter" width="560" caption="Pic from 'Meet our Family' facebook albumĀ "][/caption] [caption id="attachment_20036" align="aligncenter" width="560" caption="Screenshot from Auntie Rica's website"][/caption] Tasked with creating a campaign to remind/warn people to RICA their sim cards, Aqua Online came up with an entire back story about Disconnected Syndrome. The campaign tells...