Fox P2 always has a lot of fun with National Geographic Kids and this print campaign's no exception. The tagline to all these awesomely illustrated ads is "Lets not be the joke of the universe. Make Earth Proud."
Here are the credits and the rest:
This is the latest set of print ads done for City Varsity by Net#work BBDO Cape Town. Mike Pearson, the copywriter responsible for the work, had this to say about the campaign:
The whole premise is “Like school, but cooler” and what we’ve done is taken...
These ads from Net#work BBDO Cape Town ran as a follow up to the Aylesbury Comfort Food radio campaign which aired in December. The ads feature a catchy song which ran at the beginning and end of an commercial break, highlighting the dangers of giving anything other than Aylesbury Ice Cream to someone who needs comforting. “Jax and Johnny of Soft Light City did an awesome job,” says Mike Pearson, from Net#work, “they really took the script to the next level – with great ideas for music, sound effects and everything really!” The clip includes a brief description of how the ad ran media-wise.
Listen: Aylesbury Good Choice Bad Choice
Check out www.softlightcity.com.
10and5 is proud to present our first Radio Feature! The work was created by Net#work BBDO Cape Town and was awarded first place for Ad of the Month in the radio category.
Creatives: Mike Pearson and Ryan Barkhuizen.
Creative Directors: Ivan Johnson and Mike Schalit.
Producers: Sarah Southey...