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AtPlay, Saatchi & Saatchi's internal digital division has developed an new intranet site for their staff. The new site hasn't yet been seen outside of the offices of Saatchi and Saatchi but apparently we should be getting some more information soon (and inside scoops). This video...

witwatersrand-university-boomwitwatersrand-university-box-boy Saatchi & Saatchi produced these two digital campaigns for Wits University. Check out more details after the link.   Screensavers: The Thinking: Most school leavers intend studying after high school. However, they often don’t. Firstly, because they’re not sure what they want to do. Secondly, because they lose ambition or fall into a mindset that they don’t need a degree to be successful. The truth is, those with degrees can open doors others can’t. The Solution We loaded screensavers onto computers in high school computer rooms. The viewers see from the first person, the carrying out of a dull, boring job that calls for little or no mental stimulation – the type of job that may one day be a reality unless they get a degree.    
The digital arm from Saatchi and Saatchi, AtPlay, has been the first agency in South Africa to implement the much hyped up, but very cool, new technology called Augmented Reality. AtPlay produced a work where you would get a flyer, show the flyer in front of a Mac at the Apple store (they made a deal together), which would then show how Wordsworth books "Come to life." We think it's a great campaign and it's fantastic that AtPlay has taken the lead with the technology, being the first to use this tech. If you don't know too much about augmented reality, click through for a little more.
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