Purgatory’s never looked as cool as in SAB Breweries’ #BeTheMentor anti under-age drinking TVC which tells an age-old story about vice and virtue.
A little bit of ad history right here. Ogilvy Joburg sent us this ad made in 1978, it was the first commercial that Ogilvy produced for SAB.
The first in a series of Reality Check TVCs that launched last night. Not scripted in any way, these ads were filmed at various road blocks in Cape Town.
The 1st of July was the the launch of No Regret Friday, an initiative created by SAB to encourage South Africans to be responsible about drinking and driving. The movement calls the public to share their stories about how they’ve been affected by drinking and driving or to simply pledge support for the cause on the No Regret Friday website.
[youtube]http://www.youtube.com/watch?v=54Eyv5alAMc[/youtube] This from the press release: OGILVY CAPE TOWN’S BRAVE NEW WORK FOR CASTLE LITE BRINGS ‘ICE ICE BABY’ BACK There is nothing like an international rap star like Vanilla Ice, to bring some tongue in cheek flavour to an already popular beer brand like Castle Lite. The commercial, created […]