Tag: SAB

SAB Reality Check

SAB Reality Check

The first in a series of Reality Check TVCs that launched last night. Not scripted in any way, these ads were filmed at various road blocks in Cape Town.

No Regret Friday

No Regret Friday

The 1st of July was the the launch of No Regret Friday, an initiative created by SAB to encourage South Africans to be responsible about drinking and driving. The movement calls the public to share their stories about how they’ve been affected by drinking and driving or to simply pledge support for the cause on the No Regret Friday website.

Castle Lite TVC feat. Vanilla Ice

Castle Lite TVC feat. Vanilla Ice

[youtube]http://www.youtube.com/watch?v=54Eyv5alAMc[/youtube] This from the press release: OGILVY CAPE TOWN’S BRAVE NEW WORK FOR CASTLE LITE BRINGS ‘ICE ICE BABY’ BACK There is nothing like an international rap star like Vanilla Ice, to bring some tongue in cheek flavour to an already popular beer brand like Castle Lite. The commercial, created […]