The 1st of July was the the launch of No Regret Friday, an initiative created by SAB to encourage South Africans to be responsible about drinking and driving. The movement calls the public to share their stories about how they've been affected by drinking and...
This from the press release:
OGILVY CAPE TOWN’S BRAVE NEW WORK FOR CASTLE LITE BRINGS ‘ICE ICE BABY’ BACK
There is nothing like an international rap star like Vanilla Ice, to bring some tongue in cheek flavour to an already popular beer brand like Castle Lite. The commercial, created for South African Breweries (SAB), emphasises the beer’s new extra cold attribute by aligning it with Vanilla Ice, otherwise known as Robert Matthew Van Winkle, and his number one hit single from the 90’s, ‘Ice Ice Baby’.