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Savanna has always been the maverick of the South African cider market. It’s challenged the category norms with innovations like Savanna Loco - cider infused with Tequila flavour - and the rum-flavoured Savanna Blackbeard....

Savanna's latest TV commercial introduces two new characters and a considerably more upmarket venue than the Barry Hilton-era dives. The punchline, however, is as 'Savanna' as always....

Savanna is bringing big back with their new 1/2 litre bottle. This TVC by DraftFCB introduces the size...

South African brands known for their sense of humour, Savanna and kulula, had some fun yesterday at the expense of April fools....

According to British folklore and that wishy washy Amy Adams movie, a woman may break tradition and propose to a man on a leap year. Inspired by this custom, Savanna has declared Valentine's Day MANentine's Day and has decided that this leap year, the ladies...

The latest tv ad for Savanna by Draftfcb and directed by Velocity's Greg Gray....

[youtube]http://www.youtube.com/watch?v=ojaXyQmMaLM[/youtube] On the 29th of April 2011, one of the most talked about events of the year takes place in London, England: the royal wedding of Prince William and Kate Middleton. Draftfcb Cape Town cleverly used the opportunity for the latest Savanna campaign. Savanna Wedding Crashers is offering one lucky crasher (and a friend) an all expenses paid trip to London to attend the royal wedding. To enter, aspiring crashers have to concoct a believable cover story explaining how they’re linked to the royal couple. They must then phone in to Grant and Anele's show on 5fm between the 28th of March and the 1st of April to share their story to win. The tactical campaign covers press, radio, Youtube clips and facebook ads created by Draftfcb with Quirk eMarketing and production company Wishbones. 'Read more' for the rest of the campaign or for more info visit the Savanna facebook page.

[youtube]http://www.youtube.com/watch?v=kpMULNI0tN0&feature=player_embedded[/youtube] New Savanna online video for Valentines. Produced by Quirk. Nice to see a digital agency producing a very cool video promo. Update: The made-for-online video has been edited for television and will flight this week - quite unheard of. Well done to Quirk! ...

Seeing that there are only about 6 and a half days of November left, this is cutting it a bit fine. Nonetheless 6 and half days is enough to make some money for CANSA. Savanna is running a campaign where you can download an instant...

Sometimes mistakes creep in to creative (it happens more often then we'd like) and how you are judged is how you deal with it. Last night Quirk sent out an emailer for their client Savanna, unfortunately they accidently did not replace the to name with...

These ads ran on the sites of the Cape Times and Cape Argus. A small version was also placed above the video on Zoopy (for those who could get on to see it). Credit goes to DraftFCB for the creative and Quirk eMarketing for the digital...

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