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For the launch campaign of the new Platinum Label, for the ‘new whisky set’, Johnnie Walker has opened a “One Bottle” liquor store, which houses the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge. ...

Society and Hammer, both of the King James Group, worked together recently to launch the new 1 Litre Steri Stumpie with a series of probably the most exclusive launch parties ever....

This is a recent case study about Capitec's Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall....

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