Music and audio studio, Soft Light City, recently sent us the link to their newly redesigned website. We thought it'd be a good opportunity to take a listen to some of the ads they've worked on over the last six years. ...

Soft Light City is Jax van Heerden - Creative Director, Johhny de Ridder - Composer & Engineer and Theunis Uys - Producer. Together they compose and produce original music for TV and radio ads. We spoke to Theunis about his day job:...

[youtube]http://www.youtube.com/watch?v=bET9Iu5-OIA[/youtube] Apologies, this is slightly belated, but the Capitec commercial by Net#work deserves a mention. It’s brilliant. Executive Creative Director: Ivan Johnson Deputy Creative Director: Quentin Arendse Art Director: Quentin Arendse Copywriter: Hilton Mashonga Other Credits: Black Ginger and Soft Light City...

These ads from Net#work BBDO Cape Town ran as a follow up to the Aylesbury Comfort Food radio campaign which aired in December. The ads feature a catchy song which ran at the beginning and end of an commercial break, highlighting the dangers of giving anything other than Aylesbury Ice Cream to someone who needs comforting. “Jax and Johnny of Soft Light City did an awesome job,” says Mike Pearson, from Net#work, “they really took the script to the next level – with great ideas for music, sound effects and everything really!” The clip includes a brief description of how the ad ran media-wise. Listen: Aylesbury Good Choice Bad Choice Check out www.softlightcity.com.
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