ASA SADAN | The Cape Town Based Fashion Label Speaking To Luxury, Heritage, Tradition and Modernity
A look at creative director Imran Mohamed's debut luxury label, ASA SADAN....
24 Sep, 2021
A look at creative director Imran Mohamed's debut luxury label, ASA SADAN....
We selected 10 of the best portrait photos by Johannesburg-based Photographer, John Baloyi....
We celebrate and talk to six dandy personalities who are defining contemporary dandyism and championing this sartorial movement....
We talk to five stylish creatives about the influence behind their retro look....
For the sneakerheads! The largest sneaker exchange in Africa returns to Cape Town and Johannesburg this week. ...
Durban-based photographer Lonwabo Zimela talks about his ongoing Faces series, and the inspiration behind a new collaborative venture called Black Gold....
Photographer Kgomotso Neto checked out the Red Bull Culture Clash at Orlando Stadium this weekend, and captured the faces and fashion at the show....
With a play on colours and a clash of prints, we snapped up some of the best moments at the South African Menswear Week in Cape Town. Here's part 2....
With a play on colours and a clash of prints, we snapped up some of the best moments at the South African Menswear Week in Cape Town. Here's part 1....
To answer Savanna's question, "What does zest mean to you?" we rounded up the coolest South African street style crews and the dedicated photographers who document their quest for zest. ...
Chris Saunders shot this superb series of Joburg street style for Spin magazine....
The opening of the Freeworld Design Centre's new exhibition Street Style will coincide with the launch of photographer Ed Suter's book Sharp Sharp published by Quivertree....
This week on the 28th of April is the finals to the Red Bull Street Style competition, held in Cape Town. Click here for the full event details, or read a bit more about what "3 minutes, 2 players, 1 ball" means. Visit the Fanpage for more info, or check out the event page on Facebook.
Street Style is all about the craziest soccer moves you can think of. It's like one-bounce, but with professionals. What sets this event apart is that, in typical Red Bull fashion, it's enormous. It's not just a couple of friends playing in a backyard. Red Bull is holding the event at the parade in Cape Town, and it's set to be another massive gathering of local football fans. As far as activations go, you should check this out.
WIN TICKETS
In order to make it easier to attend the event, we're giving away 2 sets of double tickets. It's quite simple really, all you need to do is COMMENT and LIKE this post and we'll pick the winner by Wednesday 12h. Your comment needs to include a Street Style move.
Drop it like it's hot!
Over the weekend Red Bull had an awesome activation event for the new Red Bull Street Style campaign currently running across South Africa. The event featured some of the top freestyle footballers in the Cape Town area.
Red Bull have taken a very interesting approach with this new Street Style Campaign, utilising the main social networks as well as mobile tools to promote the events. It seems that there is virtually no traditional or above the line spend.
It will be interesting to see how successful this approach is, especially as the social media space is really hotting up overseas but with few local campaigns embracing this new medium.
The different properties on which they have marketed the event are mobile (USSD: *120*33009*739# and mobi site), blog as well as nicely integrated Facebook and Twitter pages. USSD is a very nice touch as it allows for mobile access without requiring a mobile connected phone.
Red Bull also have Chris Njokwana, last years winner, helping to push the campaign on Twitter and Facebook. He also entered the Vodacom Fame campaign and received second place .
The big question here is this the future of marketing?
Would you add anything to this campaign?
More images when you click through