The opening of the Freeworld Design Centre's new exhibition Street Style will coincide with the launch of photographer Ed Suter's book Sharp Sharp published by Quivertree....

Red Bull Street Style Finals in Cape Town This week on the 28th of April is the finals to the Red Bull Street Style competition, held in Cape Town. Click here for the full event details, or read a bit more about what "3 minutes, 2 players, 1 ball" means. Visit the Fanpage for more info, or check out the event page on Facebook. Street Style is all about the craziest soccer moves you can think of. It's like one-bounce, but with professionals. What sets this event apart is that, in typical Red Bull fashion, it's enormous. It's not just a couple of friends playing in a backyard. Red Bull is holding the event at the parade in Cape Town, and it's set to be another massive gathering of local football fans. As far as activations go, you should check this out. WIN TICKETS In order to make it easier to attend the event, we're giving away 2 sets of double tickets. It's quite simple really, all you need to do is COMMENT and LIKE this post and we'll pick the winner by Wednesday 12h. Your comment needs to include a Street Style move. Drop it like it's hot!
Finalist-Edward-Thomson-res Over the weekend Red Bull had an awesome activation event for the new Red Bull Street Style campaign currently running across South Africa. The event featured some of the top freestyle footballers in the Cape Town area. Red Bull have taken a very interesting approach with this new Street Style Campaign, utilising the main social networks as well as mobile tools to promote the events. It seems that there is virtually no traditional or above the line spend. It will be interesting to see how successful this approach is, especially as the social media space is really hotting up overseas but with few local campaigns embracing this new medium. The different properties on which they have marketed the event are mobile (USSD: *120*33009*739# and mobi site), blog as well as nicely integrated Facebook and Twitter pages. USSD is a very nice touch as it allows for mobile access without requiring a mobile connected phone. Red Bull also have Chris Njokwana, last years winner, helping to push the campaign on Twitter and Facebook. He also entered the Vodacom Fame campaign and received second place . The big question here is this the future of marketing? Would you add anything to this campaign? More images when you click through
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