South African music doesn’t always get the attention it deserves, despite a wealth of local talent. This will now change, thanks to Cell C’s new PhotoCode application, which will help put the spotlight on the country’s hottest bands.
PhotoCode is a unique spin on new generation barcode technology that allows select South African bands to share their latest tracks, exclusive images, wallpapers and ringtones with a wider audience than before. South Africans will be able to download this content and more using Cell C’s new PhotoCode reader powered by BeeTagg Pro.
In addition, PhotoCode enables inanimate matter to come alive, for example, a newspaper can provide access to a video clip, a shopping window can provide information about items exhibited, a t-shirt can carry an electronic business card and a billboard can provide access to a concert or a link to a website.