For the duration of the world cup, adidas Orignals did something truly original and took over almost an entire building in Cape Town for a month and turned it into the place to be. With the help of some very dedicated locals - A Word Of Art, astore, The Kitchen and The Woodstock Industrial Centre - they managed to create a brand success story and deliver on their promise of a place to CELEBRATE THE FIFA WORLD CUP™ WITH FRIENDS. This is a wrap up piece on the campaign that saw an average of 200 visitors a day and over 3000 visitors in total to Three Stories over the month period. Marketers and event planners take note.
For the duration of the FIFA World Cup 2010™, adidas Originals invited the city of Cape Town to “celebrate originality” and experience the World Cup in a way that only adidas Originals could bring to life.
adidas Originals have created an amazing space to watch the world cup soccer matches, watch live art, skate in the skate park, play pingpong or foozeball, go and see an exhibition or enjoy food from The Kitchen. Here are some photos from the first weekend. These pics are from the adidas Originals facebook page as well as original pic taken by 10and5. See more here, there or at we-are-awesome.com