Volkswagen South Africa has collaborated with local artists to create an immersive, 4D experience that showcases their latest model, the Arteon.
In The Answer, the latest TV commercial for Volkswagen’s Polo Vivo, Ogilvy Cape Town explores the idea: If Volkswagen can make Polo Vivos available for such a crazy price, then who knows what other crazy things might happen?
Volkswagen Street Quest 2012, a Facebook challenge to find and ‘Pin’ Volkswagens on SA roads using Google Street View, ended with a real life challenge between the top players of the online version.
Ogilvy Cape Town used a newspaper insert to demonstrate that people can experience a lot more when driving VW’s new Golf Cabriolet.
VW’s new commercial, ‘Closer’, is a love story that follows a woman’s journey as she drives through the night to deliver a note in person rather than emailing.
Ogilvy Cape Town uses Google’s Street View in this online game, ‘Volkswagen Street Quest’.
A print campaign by Ogilvy Cape Town advertising Brake Assist, available in selected Volkswagens.
To illustrate the importance of fitting genuine VW shock absorbers in Volkswagens, Ogilvy CT ran this ad in motoring newspapers and in the parts & service area of various VW dealerships.
The VW Polo GTI DateDrive integrated campaign by Ogilvy Cape Town won a gold at The Bookmarks digital awards last night. Here’s why.
A campaign by Ogilvy Cape Town that recently won at the Clio Awards. About the campaign: Volkswagen wanted a campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel.
BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, […]
[youtube]http://www.youtube.com/watch?v=86wZp9a8r8k[/youtube] Ogilvy Cape Town features a silent marching band to demonstrate the idea in this viral video just completed for Volkswagen. Credit goes to Peri van Papendorp and Jamie Mietz for concept and directing.
[youtube]http://www.youtube.com/watch?v=o3SVNOOQ4a0[/youtube] The new commercial for Volkswagen by Ogilvy Cape Town. From their press release: The commercial which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea – the notion of attempting to drive ‘as the crow […]
(Enjoy the silence. The quietest cabin in its class. New Golf.) Credits: Executive Creative Director – Chris Gotz Creative Group Head – Jamie Mietz Art Directors – Jamie Mietz, Michael Lees-Rolfe Copywriter – Peri van Papendorp
Here are two classic South African adverts from years gone by and one 80’s adverts compilation. Enjoy!