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[youtube]http://www.youtube.com/watch?v=Mme01hWAPUI&feature=player_detailpage[/youtube] Matthew Swanepoel is a film editor, who has worked on quite an extensive amount of various advertising work, doing all of his training and award-winning work in London. He feels that since his return to Durban four years ago, he is in need of a challenge. The above is an interactive advertising campaign designed to educate British teenagers about the risks of being charged under Joint Enterprise. Playing a role in any serious crime could lead young people being charged with the same crime as the main perpetrator under Joint Enterprise. The campaign began with DVDs of the anti-knife series being distributed by street teams and radio adverts introducing the concept of Joint Enterprise. The second phase introduced an interactive online film on Facebook HERE
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