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This isn't South African creative but since we brought you BBC's world cup trailer we thought we'd show how another tv network is advertising the 2010 Fifa World Cup South Africa. This ad was made for ESPN as part of their 'one game changes...

Mural_AfricaGeneral-amicollective 32 teams participating in the Fifa World Cup, 32 murals. AM I Collective, working with Wieden+Kennedy ad agency have created 32 murals, each representing a world cup team, for sports network ESPN. The murals will appear on subway platforms and billboards in New York, LA, Chicago and other major cities and in publications starting from now until mid-July. Click through to read a Vanity Fair article about the project with quotes from Mark van Niekerk of AM I Collective.
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