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Rather than just tell us how environmentally friendly and responsibly sourced their products are, Woolworths' latest TV ad shows us by sharing the behind-the-scenes realities of where their food comes from....

Woolworths, together with the Western Cape Education Department, Sappi and Design Indaba, are making sure South African high school students are being exposed to the very best in local and international design with their Making the Difference Through Design programme....

This Woolworths TV ad advertising their winter boots for 2012 went live in February. The Ackermans ad below went live this month advertising their winter range of boots with a cheeky 'get it for less' soundtrack....

Listed as one of the world's 40 most important designers by i-D magazine and named one of the 25 most influential fashion experts of our day by Time magazine, noted trend forecaster Li Edelkoort is back in SA to share her wisdom and insights as...

http://www.youtube.com/watch?v=kS6VXPPBaC8 Take a look at this concept/different use for a standard video - users can click through sections of the video which will allow them to navigate to different parts in the video (to get e.g. a close-up of that boot). The video was put together by TRIGGER/ISOBAR. What...

Something old Like Nando's and Savanna, Woolworths doesn't usually let a major event go by without a quick tactical ad. This time the royal wedding inspired a series of print ads. Are we correct in assuming the agency is The Jupiter Drawing Room?

Masters & Savant Worldwide, foremost known as an illustration and animation studio has been changing it up lately providing a full through-the-line service to agencies. “Agencies are looking for suppliers who can be a single point of contact for campaigns that often run across...

[youtube]http://www.youtube.com/watch?v=kS6VXPPBaC8[/youtube] We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We're not sure whodunnit, perhaps Trigger? UPDATE: Apparently they also did a Flash Mob do this regard on the weekend....

For Valentines day Woolies is running a Facebook campaign - a petition to add a love button to Facebook. Basically when "signing" the petition, pictures are added to a user's Facebook profile and tagged creating a "profile page takeover"/ banner using the new Facebook profile...

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