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Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books....

The digital arm from Saatchi and Saatchi, AtPlay, has been the first agency in South Africa to implement the much hyped up, but very cool, new technology called Augmented Reality. AtPlay produced a work where you would get a flyer, show the flyer in front of a Mac at the Apple store (they made a deal together), which would then show how Wordsworth books "Come to life." We think it's a great campaign and it's fantastic that AtPlay has taken the lead with the technology, being the first to use this tech. If you don't know too much about augmented reality, click through for a little more.
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