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[youtube]http://www.youtube.com/watch?v=jK92igCaiTw[/youtube] The Black Hawk clothing label was created in 2007 in Durban. Professional surfer David Weare and Simon Nicholson based their new men's label on their collective experience working with international surf fashion labels and designed a brand to be in contrast to the over-design cliche...

YDE_05
This is the latest micro campaign produced for YDE by Urbian (follow them on twitter http://twitter.com/urbian/). The campaign is centered around 2 people, Adam & Eve. It consists of 2 channels, Microsite and mailers. And the competition element involves you telling 2 friends. Urbian had 2 weeks to produce the campaign elements. The campaign spans a 2 week period. More images after the jump.
Between 10 and 5