Such a clever ambient idea from Y&R Johannesburg. To promote South Africa’s biggest 11kg Steam Washer on behalf of LG they constructed a giant replica and set it up over Ellis Park’s rugby tunnel. During the MTN Lions game against the Auckland Blues...
Y&R Johannesburg painted 208 practice walls at schools, clubs and housing complex’s to look just like the screen when playing Nintendo's Wii Tennis. This was done 'to demonstrate that playing tennis on Nintendo Wii’s Sports game is better than on the courts themselves.'...
[youtube]http://www.youtube.com/watch?v=jODj7c9PLDs[/youtube] Some beautiful work by Cape Town based production company Conduit. Read all about it: Conduit brings to life this ambitious board for SARS and their advertising partner Y&R Johannesburg. Featuring over 16000 individual signatures, the technically intricate film delivers a strategic facelift to SARS's imaging and...
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider 
