Latest Posts

Samsung Pixon by Aqua Online

Samsung Pixon by Aqua Online

To date the Samsung Pixon has been running for about a week, with some pretty good stats. The aim of the site is for users to select a colour palette or mood that they are in, they can then send that mood to a friend with a specific image (they […]

AtPlay does first Augmented Reality campaign for Wordsworth

AtPlay does first Augmented Reality campaign for Wordsworth

The digital arm from Saatchi and Saatchi, AtPlay, has been the first agency in South Africa to implement the much hyped up, but very cool, new technology called Augmented Reality. AtPlay produced a work where you would get a flyer, show the flyer in front of a Mac at the […]

Cape Town hipster scene gets a good look at itself

Cape Town hipster scene gets a good look at itself

A relatively old blog came across our radar last week – 8-bit City takes a very good and hard look at the Cape Town hipster scene and does a pretty good job of giving it a thrashing. Since the site doesn’t have any comments on it, we’d love to hear […]

2BOP | Interview with a clothing brand

  We’ve asked the guys behind the awesome shirts and sweats label, 2BOP, a couple of questions. Check out some of their clothes on their site, and look out for their clothes in some of the more trendy shops around town.   They say:   2BOP started in 2004 as […]

Voice Magazine Pilot Issue

Voice Magazine Pilot Issue

Voice Magazine is a collaboration between mooredesign & MagMagMagazines, a new online publishing software developed in Switzerland. The result is a progressive platform for the exploration of online communities and networks. THE PILOT The first issue utilises the existing network of the creator. Having a circle of musicians, artists, photographers, […]

Springleap T-Shirts

Springleap T-Shirts

Springleap is an online t-shirt clothing store. Each month a winner is chosen based on the highest average community rated score for a design. The winner, plus 19 runners up, will see his/her design printed on high quality slim cut t-shirts that can be ordered via Springleap.com or bought at […]

10and5 Exclusive: “My Pappa was King of the Congo”

10and5 Exclusive: “My Pappa was King of the Congo”

The other day we met the charming South African photographer, Antonia Steyn. She has shot various campaigns for brands such as Adidas and Mooks. And has done editorial work for magazines like Elle, Glamour, Cosmo and the increasingly popular, MK Bruce Lee. The following photographs are from her latest shoot. The aim […]

Jobs: Senior Interactive Designer

Senior / Lead Flash Actionscripter Stonewall+ is looking for an experienced and highly-skilled Flash Developer and ActionScript Programmer to join their Cape Town office in order to manage and grow a talented team of Flash Developers. The position requires a strong leader with a passion for innovation and experimentation. The […]

Hello Computer Office Photos

Hello Computer Office Photos

We’re starting a new feature on Between 10 and 5 called Office Photo’s where we feature office photo’s of all the contributors to the site. There are a couple of other sites doing similar stuff, most notably Officesnapshots.com and more locally Bandwidth Blog as well. The photo’s you’ll see here […]

Bree Street Burning – Brett Rubin loses studio

Bree Street Burning – Brett Rubin loses studio

Over the weekend there was a massive fire in one of Cape Town’s historic buildings in Bree Street. Not only did we lose a beautiful, historic building, but the fire also hit the very talented Brett Rubin’s studio. Lindi Schwella is an intern at Brett and was in the studio […]

VW “Cheetah” by Ogilvy

This is the latest work done by Ogilvy Cape Town for the new VW Golf. Great advertising often relies on great storytelling, this ad does that and leaves you with the warm fuzzy feeling that South African’s have come to associate with the VW brand. Click through for the press […]

Pendoring Posters – who dunnit

Pendoring Posters – who dunnit

The Pendoring awards always has a brilliant campaign attached to it. We don’t know who produced the ads though. Drop us a line in the comments if you know. UPDATE: Marklives! has an update on the rest of the ads, as well as the producers (Joe Public).

Interview with Chew Magazine

Interview with Chew Magazine

We’re kicking off our Interviews with a couple of questions we posed to Elizabeth Janse van Rensburg who heads up Chew the Magazine – a digital magazine on fashion, design and other creative works. Check out the site here.

Windhoek missed the point?

Windhoek missed the point?

Last week with all the election hoo-ha I was checking on the 24.com election site quite regularly (every 15-20 mins or so) and couldn’t help to notice the massive Windhoek banner ads displayed all over the site. What I found that was quite interesting was that even though I was […]

Zoopy Framed Campaign by Cow Africa

Zoopy has recently launched a “Framed” campaign using loads of prank videos on their platform. The production house behind the campaign is Cow Africa, and the goal now is to get users to upload as many of their own videos as possible. The campaign includes its own landing page with […]