Johannesburg, South Africa – In an industry that’s constantly reinventing itself, some agencies don’t just follow the current, they carve new channels entirely. Lobengula Advertising is doing just that. Celebrating more than four years of remarkable growth, the Johannesburg-based creative agency is entering a bold new chapter, marked by the launch of two dynamic divisions: LA Films and LA Truth.
LA Agency Leadership: Brenda Khumalo (Founder & MD)
Revealed during their recent agency showcase hosted by comedian and media personality Mpho Popps, the announcement signals more than expansion, it reflects a full-circle evolution into a future-ready, full-service creative powerhouse.
The Showcase
The showcase served as a live pulse check on the agency’s creative DNA. With presentations by Creative Directors Kamogelo Nche and Stephanie Rous, attendees were given a behind-the-scenes look at Lobengula’s process, the precision of their ideas, and the purpose that drives their execution. The night featured cinematic previews of upcoming work from LA Films, and strategic frameworks from LA Truth, grounding the agency’s promise to blend storytelling and strategy into something greater than the sum of its parts.
Image: Creative Directors Kamogelo Nche and Stephanie Rous
These past four years have been a journey of relentless pursuit of excellence and a commitment to authentic storytelling. The launch of LA Films and LA Truth is a natural progression of our growth, allowing us to offer our clients a comprehensive suite of creative solutions and deepening our commitment to truth, creativity, and making a real difference.”–Brenda Khumalo, Founder and Managing Director of Lobengula Advertising.
A Deeper Dive: LA Truth and LA Films
The newly launched LA Truth, led by Brenda Khumalo and strategic consultant Adene van der Walt—will focus on delivering rigorous, insight-driven strategy. In a media environment increasingly clouded by buzzwords and trends, LA Truth aims to cut through the noise, surfacing real insights that lead to impactful and purposeful brand solutions.
Image: Adene van der Walt
LA Films, meanwhile, is built for the visual era. Headed by Yolanda Hlakula and Kamogelo Nche, the division will specialise in cinematic storytelling, with an eye for narrative nuance and emotional impact. From brand films to campaign content, LA Films is set to become the visual heartbeat of the agency.
Head of Film and Production: Yolanda Hlakula
The People Powering the Vision
What truly sets Lobengula Advertising apart is its commitment to representation and inclusion. With 70% Black female ownership and a predominantly female-led team, the agency isn’t just talking about diversity, it’s living it. This ethos is woven into the very culture of LA: one that values collaboration, bold thinking, and cultural intelligence.
As the agency grows, it remains steadfast in its commitment to mentorship, community upliftment, and innovation. Whether through integrating new technologies or fostering the next generation of creative talent, Lobengula continues to shape a future-facing, socially conscious version of advertising that South Africa and the world needs.
We are committed to contributing to the advertising industry by delivering work that is both creative and impactful. Our growth is a testament to our team’s dedication and our clients’ trust.”-Brenda Khumalo affirmed
The Celebration of Creative Spirit
The agency showcase wrapped up on a high note—with guests soaking in the energy, culture, and unapologetic authenticity that has come to define Lobengula Advertising. It was more than a celebration; it was a declaration. That Lobengula isn’t just growing—they’re shaping the future of African creativity, one bold idea at a time.
Check out more from them: https://lobengula.co.za/
Know an agency doing game-changing work in our industry? Drop us a line at submissions@10and.com, this is what Agency Spot Light is all about.
