Fashion

OH OKAY Lookbook
Fashion

OH OKAY Lookbook

Patrick Visser and Joni Blud are the creatives behind OH OKAY, a clothing brand they developed a year ago. The duo say they make clothes they want to wear, with a strong focus on quality, sincerity and comfort.
ASICS K.O Fashion Piece
10and5, Fashion, Photography

ASICS K.O Fashion Piece

The Asics K.O fashion piece was recently shot in downtown Joburg, telling the story about K.O and welcoming him into the Asics team that was behind the shoot. The shoot was done at an abandoned building in the city. It is a rad fashion / performance piece made up of […]
Top 5 Instagram Posts from Creative Director and Model Josef Adamu
Art, Clothing, Fashion, Influencers, Location, Photography, Self-Starters, Uncategorized

Top 5 Instagram Posts from Creative Director and Model Josef Adamu

Josef Adamu is a prolific creative director, producer and model based in Toronto, Canada. In 2017 he founded a brand by the name of Sunday School (@ssunday.co). The brand focuses on developing and executing creative campaigns and social media management for emerging brands. Adamu tells stories of his experiences as […]
The South African fashion revolution
Fashion

The South African fashion revolution

SA fashion has undergone a bunch of changes over the last few years — is this an opportunity or a limitation? We speak to 3 industry professionals on the fashion world today and what makes it special.
Float Apparel – a lifestyle that transcends the norm
Fashion, Uncategorized

Float Apparel – a lifestyle that transcends the norm

Float Apparel is a lifestyle brand inspired by travel, photography, music, culture and creativity. The friends and co-founders, Matteo Viotti and Keegan Foreman, started the project in 2016. They say the mission of Float is “to merge style and functionality into a lifestyle that transcends the norm”. Their latest clothing collection […]
Black Queer Identity Explored in House of Realness Photo Series by Sipho Gongxeka
Art, Clothing, Fashion, Location, Photography

Black Queer Identity Explored in House of Realness Photo Series by Sipho Gongxeka

This project began with a casual conversation between myself (Sipho Gongxeka) and Thato Ramaisa (aka Fela Gucci.) We were interested in the role that fashion and clothing plays in queer culture in township communities. Particularly, how certain stereotypes are perpetuated. For instance, how one’s character, masculinity, gender and sexuality can […]
Adidas Originals: New P.O.D System campaign
10and5, Campaigns, Fashion, Uncategorized

Adidas Originals: New P.O.D System campaign

Adidas Originals: New P.O.D System dampaign Adidas Originals presents the latest iteration of the P.O.D. System. The P.O.D System campaign encompasses a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard. RhaRha is the creative force behind the Noirwave moment, who embodies the campaign’s ethos of […]
Role Play – A student project reversing norms
Fashion, Photography, Young South Africa

Role Play – A student project reversing norms

Gender fluidity and fashion Julian Oldenburg and Ruan Eloff created an alternative take on the traditional fashion shoot in a recent college assignment. Julian is a student at the Orms’ Cape Town School of Photography (CTSP),  which aims to be an “incubator for photographic brilliance and a nurturer of an innovative […]