Milan Fashion Week got a twist this season. Instead of a runway, Diesel dropped its Spring/Summer 2026 collection through a city-wide egg hunt.
Across the streets of Milan, 55 looks were revealed inside oversized transparent eggs. Each one showed a model in full Diesel, turning the launch into an open-air exhibition. The Diesel Egg Hunt was free for all, and even included prizes for the quickest. And while the fashion world was out hunting, South African amapiano star Daliwonga was spotted in the crowd, bringing some local energy to the front row.
“This is Diesel for the people, a collection discovered by the public at the same time as everyone else. Fashion is a game, and we are playing it: everybody gets to be on the front row. Follow the rules, then break them, For Successful Living!” – Glenn Martens
The collection keeps pushing Diesel’s mix of disruption and wearability. Think apron dresses in distressed satin denim, reworked biker jackets with strapping details, leather cut like raw hides, and knits that look stitched together from different worlds. Layers flip inside-out, silhouettes trick the eye, and denim gets bleached from within, like an X-ray.
Looking at the collection as a whole, Diesel’s direction is clear: exaggerated layering, experimental denim treatments, and a constant play between utility and fantasy.
Straps, raw edges and double layers create a deconstructed, almost DIY feel, while the bold colours and new fabrications keep it sharp and contemporary. The message is simple: fashion can be playful, practical, and theatrical all at once.
Accessories play the same game. The new Load-D bag is slouchy with bold D-shaped pods, while the D-Pods version comes in denim with extra structure.
Shoes twist familiar shapes, strappy heels tangled at the ankle, loafers with oversized soles, and metallic details that catch the light.
Jewellery references animal skeletons and vertebrae, while new eyewear frames drop inside the egg hunt itself.
The new collection has a playful, chaotic, and democratic approach. Exactly what Diesel has been leaning into under Martens.
By taking the show to the streets, the brand flips fashion’s usual hierarchy, letting the public uncover the looks first-hand.
Credits
Behind the scenes, the show came together with styling by Ursina Gysi, hair by Gary Gill, and make-up by Inge Grognard for MAC Cosmetics. The concept was designed by Studio Dennis Vanderbroeck, with casting by Establishment NY. All guided under the creative direction of Glenn Martens.
Local Star Power
South African artist Daliwonga brought some homegrown flair to the Diesel front row in Milan. The amapiano hitmaker stepped out in a bold Diesel look that paired distressed denim with layered outerwear and sleek accessories.
His appearance added a local touch to the global guest list and underscored the brand’s growing ties with South African culture.
* Stay tuned to 10and5 for the latest Fashion news.
