12 Cape Tonians were chosen from fields such as Fine Art, Photography and Filmmaking, Fashion, Illustration and Design to take part in a two month training programme brought to you by the V&A Waterfront’s Artist Alliance Programme.
Initially, 10 people were going to be selected as finalists but after receiving an overwhelming amount of applications of an excellent standard, the judges decided to settle on 12 creatives instead.
Says Al Luke from creative collective Mrs + Mr Luke and one of the Artist Alliance Programme mentors, “There has been a great response to the Artist Alliance open call with a really high standard of work submitted by creatives from various disciplines. With such amazing submissions it has made the selection tough but I feel that with my fellow mentors and the selection panel from the V&A Waterfront and the team at 10and5 we have chosen a really great group of creatives for this year’s Artist Alliance Programme.”
A call for applications was put out in June and candidates had until 31 July to apply. Applicants were judged on talent and proficiency, motivation and drive and finally on innovation in craft and vision.
“With over 75 applications it wasn’t an easy process,” says Between 10and5s MD Annél Malan. Representatives from Between 10and5, the V&A Waterfront and the mentors taking part in the Artist Alliance Programme, had an opportunity to cast a vote. The final selection was based on where most votes overlapped.