Long-lasting lipstick is a must-have for any make-up enthusiast. Collaborating with one of South Africa’s most popular food outlets, Nando’s, Maybelline is proud to announce the launch of its Vinyl Ink Sauce Collection with the #HotMess campaign.
“The #HotMess campaign is about relishing the joy of our saucy, delicious meals. Lipstick, on the other hand, not so much. We want people to embrace being an unfiltered, unedited and authentic mess while they devour their Nando’s meals lathered in as much of their favourite PERi-PERi sauce as their heart desires – knowing that with Maybeline’s Vinyl Ink Sauce Collection, they can put the hot in #HotMess without any actual mess,” says Tlalane Makape (General Manager: Nando’s Brand and Communications)
With this collection and this partnership with Nando’s, wearing lipstick no longer means worrying about smudges; it’s about savouring every bite while keeping your look flawlessly intact. This collection is smudge-proof, grease-proof, flake-proof as well as napkin-proof.
“This campaign is all about celebrating confidence and realness — whether it’s bold lipstick or bold flavour. With Vinyl Ink Sauce, we’re giving beauty lovers the freedom to enjoy life’s messiest moments without compromising their look,” says Brand Business Lead of American Makeup Brands, Irina Devine at Maybelline.
“Collaborating with Nando’s emphasises our mission to empower users and help them express their self-confidence through the creativity and fun that comes with experimenting with make-up. It really is where beauty meets flavour” says Devine.
With the Vinyl Ink Sauce Collection, lipstick transfer is a thing of the past. Devine says that Maybelline is dedicated to product innovation and meeting the changing needs of consumers and that is why this collection offers 16 hours of wear, so users can effortlessly move from brunch to dinner without worrying about touch-ups.
As to why a food brand would collaborate with a beauty brand Makape at Nando’s says, “This collaboration is an exciting one for us because we’re both brands that want to provide our consumers with high-quality products while making their lives easier. Nando’s PERi-PERi sauce is a local favourite and the best sauce to put this Maybelline’s long-lasting lipstick to the test with.”
“The Vinyl Ink Sauce Collection reiterates Maybelline’s commitment to providing the makeup community with accessible, innovative, high-quality products. We really want our Maybelline community to work hard and play hard and this partnership with Nando’s proves our commitment to making makeup a fun experience while indulging in one of life’s pleasures, we know that those who love lipstick will love this product,” says Devine.
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