Reebok and OBEY just teamed up, and the result is a streetwear collection that’s bold, stylish, and full of attitude.
If you’re not already familiar, OBEY was founded by artist and activist Shepard Fairey back in 2001, growing out of his iconic “Obey Giant” art campaign. His brand mixes street fashion with powerful social messages—think bold graphics and pieces that make you think. This collab with Reebok feels like a perfect fit, blending OBEY’s art-meets-activism vibe with Reebok’s classic sneaker energy.
“Reebok’s iconic silhouettes were the perfect canvas for OBEY’s designs,” says Steve Ternosky, CEO of OBEY. “We wanted to honour both brands while creating something fresh that encourages people to look around and reflect on what’s happening in the world. The medium really is the message.”
The collection takes Reebok’s classic styles and gives them an OBEY twist—combining nostalgia with new-school edge. Here’s a quick breakdown of the lineup:
- OBEY x Reebok BB4500: A rich burgundy take on Reebok’s classic basketball sneaker. Premium leather, suede accents, and custom details (like an OBEY hangtag) make these a standout.
- OBEY x Reebok Club C 85: Reebok’s legendary tennis shoe gets a dark green upgrade with metal eyelets, black laces, and OBEY’s logo front and centre.
- OBEY x Reebok Premier Road Plus VI: The retro running sneaker reimagined. Mesh, suede overlays, and Reebok’s DMXRide® cushioning come together for a bold and comfy look.
Whether you’re a sneakerhead or just someone who loves streetwear that tells a story, this collection hits all the right notes. It’s about creativity, rebellion, and rocking pieces that feel timeless but also totally now.
The Reebok x OBEY collection is available now on Reebok’s site and at select retailers.
