This Youth Day, Grade Africa marks a major milestone by opening its brand-new Grade store at The Zone @ Rosebank. The grand launch kicked off today, Monday 16 June, perfectly aligning with a celebration of youth empowerment.
What to expect
- A fresh urban streetwear space in one of Johannesburg’s trendiest precincts.
- Curated drops, exclusive apparel, and a platform for young creatives.
Why it matters
Grade Africa has become a beacon for youth culture—blending fashion, music, art, and community. This opening extends that influence, offering a permanent hub where young voices can connect, create, and celebrate their identity.
Youth Day Alignment
June 16 is a powerful date in South Africa’s history, symbolizing youth struggle and resilience. Grade Africa taps into this legacy—“opening our doors for the future”—and gives it a modern twist through fashion, expression, and community activation .
Be there
If you’re in or around Rosebank, head to The Zone early on Monday to join the launch. Be among the first to shop the exclusive collection, support a brand grounded in youth empowerment, and witness the start of a new chapter in streetwear culture.
Zaid Ousman, Founder and CEO of GRADE AFRICA
In essence, Grade’s Rosebank opening isn’t just a store launch—it’s a stylish salute to Youth Day, a call to the next generation to step forward, express themselves, and shape the future.
