As excitement builds towards the 2022 Pendoring Awards, the jury was announced this week, with Nkgabiseng Motau, one of South Africa’s brightest and most respected creative talents, named in the prestigious role of Jury President.
Motau, CCO and founding partner at Think Creative Africa, will head up another strong jury line-up that will judge the use of South Africa’s indigenous languages across the creative spectrum.
The Pendoring Awards celebrate the uniqueness, creativity and diversity in South Africa’s 10 indigenous languages. The Awards seek to recognise how the rich history and strength of the country’s indigneous languages are used to connect with a wider South African audience through marketing, advertising and communications.
No stranger to the Pendorings, Motau holds a gold Pendoring and has judged multiple rounds of the Awards. Motau is also regarded as a seasoned and valued juror globally, having been chosen to be part of juries for Cannes Lions 2021 and the Ad Stars awards in South Korea last year. In an interview last year she said she believes the “diverse nature of our country brings a unique perspective and cultural sensitivity. We are able to tap into so many versions of reality, drawing on our history and our presence to create work that is really universal.”
“The jury for every Pendoring Awards has been full of exceptionally gifted and dedicated professionals, and this year not only stays true to our desire to have the best judge the best, but has draws from a wide range of expertise across the creative community,” said Eben Keun, Pendoring General Manager.
This year’s Pendoring campaign encourages entrants to “Let Your Language Loose”, calling on South Africans to set their mother tongues free on the creative world instead of hiding them behind a second or third language. The deadline for entries has been extended to 30 September.
Pendoring is also the only advertising award programme to offer cash prizes for the overall winner, the gold and silver winners. All gold winners are considered for the overall Prestigious Umpetha Award.
The Jury members are:
Sanele Ngubane – Creative writer – TBWA RAAD Ntokozo Tshabalala – Creative Director – TBWA Hunt\Lascaris Jabulani Sigege – Executive Creative Director – Machine_ Tumi Sethebe – ECD – The Riverbed Agency Lufuno Mavhungu – Freelance Creative Director/Copywriter Nobantu Sibeko – Integrated Creative Director – King James (part of Accenture Song) Tshegofatso Phetlhe – Creative Director – VMLY&R Bonolo Modise – Executive Creative Director – The Curve Revolution