Heineken® has always stood for more than just great beer; it’s a catalyst for connection. And in 2025, Heineken® is taking things to a whole new level with Heineken® House—an immersive celebration of music, fashion, and art, designed to spark connections and break down barriers.
Set your calendars: January 25, 2025, Johannesburg becomes the epicenter of cultural expression. This isn’t just an event; it’s an invitation to step into a world where creativity knows no bounds and every moment is unforgettable.
What Awaits at Heineken® House?
Imagine a space alive with energy—where music hits harder, art speaks louder, and style is unapologetically bold. Heineken® House is a playground for dreamers and doers, where the hottest talents in South Africa and beyond come together to create something extraordinary.
The Soundtrack of the Future
Prepare to be blown away by a powerhouse lineup of music maestros, including:
– Dee Koala – This multi-award-winning artist needs no introduction. From her groundbreaking debut album to collaborations with the likes of Busiswa and Riky Rick, Dee Koala is a force reshaping South African hip hop.
– DBN Gogo – A platinum-certified DJ and producer who commands the dance floor with her dynamic beats. Known for hits like Khuza Gogo, she’s guaranteed to keep the vibe electric.
And that’s just the beginning—stay tuned for the reveal of a surprise headliner that will shake up the scene.
Visual Storytelling Redefined
Art lovers, you’re in for a treat. Heineken® House brings you visionary creators like:
Samurai Farai – A trailblazer in contemporary art, Farai’s bold works explore identity, mental health, and African heritage. His murals and NFT projects have captured the imagination of audiences worldwide.
Yay Abe (Russell Abrahams) – Known for his vibrant illustrations, Yay Abe’s playful style has graced everything from murals to iconic events like AFCON 2024.
Fashion Elevated
Adding flair to the experience are collaborations with trailblazing fashion brands:
Rosey & Vittori– Blending edgy South African streetwear with Italian sophistication.
DENIMBYDOME– Celebrating individuality with playful, custom-crafted denim pieces that make a statement.
The Invitation
Tickets to this exclusive experience aren’t for sale. Instead, keep your eyes on Heineken®’s social channels and in-store opportunities to secure your spot at this one-of-a-kind event.
Step inside Heineken® House and discover a fresher world—a celebration of culture, creativity, and connection. This is where we socialise.
Check out more at: Heineken® House
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