What happens when you give a sneaker storyteller and a creative director the most powerful phone Samsung has ever made? You don’t just get a review, you get a behind-the-scenes look at how the Galaxy S25 Ultra becomes an essential creative companion.
In our latest editorial feature, we teamed up with sneaker collector and culture commentator Josh Dunn, alongside visionary creative director BlackMilk aka Elle, to produce a fashion-forward content piece celebrating Josh’s daily rotation, the sneakers he actually wears, day in and day out.
While our final visuals were captured using our usual professional production tools, the Samsung Galaxy S25 Ultra was used throughout the entire creative process, from early ideation to on-set execution. It served as a digital sketchbook, an AI-powered location scout, and a reliable on-set monitor, becoming a key piece of our production toolkit.
A Creative Director’s Power Tool
Elle’s directing process thrives on speed, intuition, and visual clarity, all of which the S25 Ultra delivered.
S-Pen + Storyboarding
Elle used the S-Pen to sketch out shot ideas in the moment, mapping out scenes while walking through locations. Galaxy AI refined these rough ideas into clean, presentable guides that the full crew could reference throughout the shoot.
Location Scouting with Galaxy AI
During pre-production, the S25 Ultra’s Galaxy AI helped us remove unwanted elements from scouting shots and even generate visual placeholders for props or backdrops, making it easy to visualise the full picture before setting foot on location again.
Josh Dunn’s Rotation, Styled and Shot with Intention
The heart of the piece was Josh’s take on personal style. We wanted to create a visual fashion story that gave context to the sneakers Josh keeps in steady rotation, cult classics, slept-on gems, and some deeply personal favourites.
Sneaker Connoisseur, Josh Dunn
For Josh, it wasn’t just about flexing hype pairs. It was about storytelling, using sneakers as markers of culture, identity, and mood. With Elle directing and the Galaxy S25 Ultra supporting every phase of the process, we were able to bring that vision to life.
Monitoring in Real Time — Powered by S25 Ultra
2600 Nits Display for Outdoor Monitoring
On set, the S25 Ultra’s ultra-bright 6.9” display became our live monitor, ideal for quick reviews in the sun-drenched streets of Johannesburg. Every shot could be checked for light, detail, and framing with ease.
All-Day Battery, No Fuss
We didn’t need extra gear or tangled power cords. The S25 Ultra’s long-lasting battery allowed us to run full-day production support, from morning moodboards to final shot sign-offs, without missing a beat.
Final Thoughts
The Samsung Galaxy S25 Ultra wasn’t just used in our review, it helped make the review. From initial sketches and location ideas to on-set adjustments and live feedback, the phone became an extension of our creative process.
This wasn’t just about testing features. It was about putting the S25 Ultra into a real production scenario, and seeing how it holds up under pressure. The verdict? It’s a powerful tool for modern creators, agile, intuitive, and ready for any kind of brief.
Used throughout the process. Trusted on set. Created with intention.
NB*-This feature was created in partnership with Samsung South Africa.
