Money Badoo is turning heads with her latest single, “Don’t Call Me,” which has racked up over 750,000 listeners across 29 playlists worldwide. Now, she’s adding more buzz with the release of the music video, which premiered exclusively on TRACE yesterday (October 17th).
Featuring The Woodź and produced by gTbeats, “Don’t Call Me” dives into the Afropop genre with a twist. The music video, shot at The Clubhaus studio, is a colourful nod to early 2000s pop culture, with plenty of nostalgic throwbacks like flip phones, Nokia 3310s, and stacks of CDs. The vibrant visuals capture the song’s playful take on modern-day relationships and internet love.
Directed by Mish, DYX, and Alvyn, the video is full of bold, bright colours and iconic Y2K style moments—think low-rise jeans, crop tops, and chunky belts. It’s all about fun, self-confidence, and a carefree attitude, with Money Badoo and The Woodź owning the screen with their energy. The visuals echo the empowerment and individuality celebrated in the song, bringing a fresh, nostalgic vibe to the Afropop scene.
“The concept was inspired by the Y2K era. We wanted to create something that felt fun and visually exciting,” says Money Badoo. “It’s a celebration of empowerment, and I hope people love it as much as we loved making it.”
The production team nailed the early 2000s aesthetic, with dynamic set designs by DYX and Mish and sharp cinematography from Alvyn. Phuti Styles curated the wardrobe, while Khaya Mhleli handled the makeup, adding to the video’s bold and fun look.
“Don’t Call Me” marks Money Badoo’s first dive into Afropop, blending her signature style with catchy beats and playful energy. The track has been a hit among fans, and now the music video is taking it to the next level.
Money Badoo has been busy lately. She wrapped up a major campaign with Adidas Originals for Lo-Profile, working alongside creatives Ama and Lethabo, and has also collaborated on projects with Doritos and Sunlight. On the global stage, she reworked “Don’t Call Me” with international stars from Serbia and Germany, reaching over 4 million fans.
Check out the “Don’t Call Me” music video now and experience the Y2K nostalgia yourself…
