[youtube]http://www.youtube.com/watch?v=UNtt_FKFM8E[/youtube] Last year Boomtown advertising created a TV campaign and redesigned the packaging for First Choice custard. This is what they did and the results of their creative strategy.
[youtube]http://www.youtube.com/watch?v=jK92igCaiTw[/youtube] The Black Hawk clothing label was created in 2007 in Durban. Professional surfer David Weare and Simon Nicholson based their new men’s label on their collective experience working with international surf fashion labels and designed a brand to be in contrast to the over-design cliche of men’s fashion in […]
What do you get when you take a trendy Capetonian, add an Audi A1 for inspiration, throw in an acclaimed footwear designer and an awesome digital studio and creative team?
[youtube]http://www.youtube.com/watch?v=7RtnXTt5bgE[/youtube] This video was shot for the Suzaan Heyns show at Joburg Fashion Week last month. The short film was screened to open the show before the models took to the runway in Heyns’ collection inspired by human anatomy. Credits: Director – Jeana Theron DOP – Rob Wilson Make Up […]
The Elizabeth Galloway Academy of Fashion Design in Stellenbosch approached us with an idea for a collaboration. Their grad students are given a styling brief in their final year and this year the academy wanted 10and5 to be involved. We decided that the students would be divided into 12 teams […]
For our newest series, Made In, we’ll be visiting creatives at their studios to give you a glimpse of where all the hard work goes down and the artistic genius materializes. Hopefully their creative spaces will serve as inspiration for your own. The first of the series is a look […]
So by now your bags are packed, tent checked and tickets sitting on the table staring at you as you wait for the weekend to arrive with Ramfest. Until then we hope you enjoy this week’s posters and make sure to attend the gigs. Posters curated by Social Contract.
The Out In Africa ‘Gay and Lesbian Film Festival‘ (oia) is a yearly event which started in ’94 to celebrate the inclusion, in the South Africa Constitution, of the clause prohibiting discrimination on the grounds of sexual orientation. Along with this spectacular event, comes a design competition which requires local […]
During my 2 day creative spree at last weekend’s 2011 Design Indaba Expo I, as I’m sure you did too, stumbled upon many a beautiful object that inspired me in some way. On my way out I caught something last minute which really interested me.. Raymond Masara, a 2011 emerging […]
Here’s a competition where you could win one of the rad Conduit prints above. Read on: Conduit thinks it’s time your friends chipped in and got you a dope ass print for your wall. So here’s how we’re going to make it work for you see… Simply suggest Conduit Production’s […]
Between 10and5 visited the Design Indaba expo over the weekend. These are a few of our favourite things:
[vimeo]http://www.vimeo.com/20193146[/vimeo] Luma, fast becoming known for its unconventional and bold style of social media filming was commissioned by Launch Factory Experiential to film their multi-million Rand, 72 hour non-stop party experience by Miller Rock The Boat. Animation director Jason Cullen,of Luma tells us “This is footage that should have stayed […]
The new Visi website was launched at the Visi Designer of the Year awards last week. Concept by Net#work BBDO Cape Town, produced by NATIVE. Click here to view the site.
[youtube]http://www.youtube.com/watch?v=uceuQ8ubCvE[/youtube] Have a look at the video of the MP3 Experiment hosted by Improv Everywhere and Design Indaba.
New digital agency AUGUST, have just gone live with their website and are now open for conceptualization. Francois Botha, managing director and chief strategist of August describes their process: “We create video concepts that support your brand objectives and positioning. Be they irreverent, exquisite, or both, they’ll always be relevant“. […]