In a bold fusion of creativity and self-expression, South African visual artist Ricollin has reimagined the streets as his canvas, blurring the lines between art and beauty in a new cultural collaboration that turns everyday spaces into vivid expressions of identity.
Known for his emotive use of colour and detail, Ricollin’s work challenges the ordinary. This time, he’s brought that same energy to a dynamic creative campaign that merges the worlds of visual art and beauty, using lipstick as both subject and symbol.
This collaboration is about colour, confidence, and community,” says Ricollin. “It’s about showing up fully in your shade, your style, and your story, unapologetically.”
His art mural takeover of Nelson Mandela Square, combined with a striking visual rollout across the city, isn’t just a statement, it’s an invitation. Through his lens, lipstick becomes more than a product, it’s paint. It’s power. It’s personal.
At the core of this partnership lies a celebration of identity, of owning your look and wearing it like a badge of honour. And when beauty meets art like this, it goes beyond aesthetic: it becomes culture.
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