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This morning was the launch of, a new direct insurance firm. They launched with a mad stunt of a tightrope walker walking in some really bad winds in Cape Town while a chopper flew overhead with a banner saying "If he dies, we'll pay." We didn't manage to get any pics of the daredevil in action so please send in if you've got a good one. has vowed to be the direct insurance firm, that talks direct in their communication. UPDATE: [youtube][/youtube]
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