The numbers are in. The Loeries Official Rankings 2024 have dropped, revealing the brands, agencies, and creatives making the biggest impact in advertising and marketing across Africa and the Middle East.
Every year, the rankings highlight the most innovative campaigns and the people behind them, based on the cumulative scores from the Loerie Awards. Think of it as a scoreboard for the most creative minds shaping the future of brand communication.
“The Loeries Rankings are a snapshot of who’s setting the standard for creativity in the region,” says Loeries CEO, Preetesh Sewraj. “It’s an essential guide to the agencies, brands, and individuals leading the charge.”
So, who’s on top this year? Here’s a quick look at some of the key rankings:
🔥 Top Brand in Africa & The Middle East: NBA takes the crown, followed by Nedbank and KFC.
🔥 Top Regional Agency Group: Publicis Groupe leads, with Joe Public United and Ogilvy close behind.
🔥 Top Independent Agency: The Odd Number secures the No. 1 spot, followed by Dash Digital Studio and Halo.
🔥 Best Educational Institution: The Open Window takes first place, ahead of Cape Town Creative Academy and The Animation School.
These rankings don’t just celebrate past wins—they spotlight the brands and creatives shaping the future.
Want the full breakdown? Check out the complete rankings at loeries.com.
* Stay tuned to 10and5 for the latest agency news.
