The brand has officially introduced a new way for fans and collectors to purchase their fashion-forward pieces – through their newly launched online store.
The first episode of the live-streamed show premiered on Wednesday, 15 April and featured performances by rappers Nasty C, Nomuzi ‘Moozlie’ Mabena and David Scott from The Kiffness.
See how brands have gone about changing their strategies and creative output in this era of COVID-19.
The collection will launch exclusively in Africa on Friday, 28 February at MAC Cosmetics stores. On the same day, Netflix will premiere its first original African series, ‘Queen Sono’.
Daniels recently collaborated with fashion designer Celeste Arendse of SELFI and young rapper Dee Koala to bring the Adidas Home of Classics ‘Made with care, worn without’ campaign to life.
At the beginning of this month, DOPE CBD Drinks launched in Cape Town with a bold new Direct To Consumer campaign – “Text Your DOPE Dealer”.
Paying homage to a high-tone utilitarian flair, the new campaign hosts a range of iconic pieces that are crisp in quality and comfortable in form and fit.