Lifestyle brand Freedom of Movement (FOM) has partnered with celebrated local artist Will Linley to launch a sneaker, inspiring South Africans to step into their creativity. This collaboration merges fashion and music and unites FOM’s dedication to craftsmanship with Linley’s inspiring journey as a rising local artist. Aside from providing top tier style and comfort, the sneaker collaboration aims to inspire self-expression, creativity and pursuing one’s dreams.
Singer Song-Writer From Cape Town
Willy Linley, a singer-songwriter from Cape Town, gained a huge following on TikTok before launching his music career. He made a splash on the local music scene with his 2021 debut single, “Miss Me (When You’re Gone)”, which quickly garnered more than 1.5 million streams. He also opened for OneRepublic during their South African tour in November 2022.
For The Creative by the Creative Sneaker
The “For the Creative by the Creative” sneaker captures Linley’s personal music journey, with each sneaker reflecting his artistic identity. The unisex sneaker aims to inspire people to express themselves through creativity and style. It features vibrant pops of sky blue—a signature Will Linley hue—and an exclusive in-sock design. Specifically designed with creatives in mind, the unique flower design, symbolic of Linley’s artistic influence, adds a personal and distinctive touch to the shoe, making it a statement piece for anyone who values creativity.
This is Linley’s first major brand collaboration, and something he could only dream about three years ago as a university student.
It still feels surreal to say that I am releasing a sneaker in collaboration with Freedom of Movement”, says Linley. “What makes me so excited about this shoe is that it’s more than just something to wear out and about. This sneaker is a canvas for everyone to harness their inner creative, something innate in all of us, and it’s a call for each one of us to step into the part of ourselves that allows us to be free; so, lace up and step into your creativity.”-Willy Linley
This collaboration with Will Linley marks an exciting milestone for Freedom of Movement. Combining Will’s artistic vision and personal journey with FOM’s commitment to quality, innovation, and craftsmanship. The collaboration has created a sneaker that celebrates creativity and individuality, beyond just a product. The sneaker is a statement of self-expression and a testament to the power of collaboration between South African talent and homegrown brands.
Will’s journey as a rising artist resonates with our brand’s values of authenticity, passion, and local pride. By supporting homegrown talent, we aim to inspire a new generation of South African creatives to dream big and take bold steps. At Freedom of Movement, we believe in the power of collaboration to drive culture forward and create opportunities that celebrate our rich creative landscape.”-Roal Boezaart, Co-Founder of Freedom of Movement
This limited-edition sneaker is now available for both men and women online and in selected FOM stores in Kloof Street, Canal Walk, V&A Waterfront, Menlyn and Garden Route Mall.
For more information on Freedom of Movement and nationwide stores, visit the FOM Website
