H&M’s latest drop is straight out of a luxury vacation fantasy. Inspired by the hit HBO series The White Lotus, the new resort wear collection channels the drama, and sun-drenched glamour of a five-star getaway.
Designed in collaboration with Warner Bros. Discovery Global Consumer Products and Alex Bovaird, the show’s Season 3 costume designer, the collection is all about bold prints, breezy silhouettes, and that effortlessly stylish vacation vibe.
Launching worldwide on 20 February 2025, the collection will be available exclusively on Superbalist in South Africa—just in time for the highly anticipated third season of The White Lotus.
If you’ve ever dreamed of dressing like a main character on holiday, this collection has you covered. Think floaty ruffles, rich crochet textures, and vibrant patterns that scream “passport stamped.” The pieces are designed to be versatile—perfect for lounging by the pool by day and turning heads at dinner by night. Expect dramatic kaftans, 1960s-style babydoll dresses, and sleek, skin-baring evening looks that embrace the high-energy, anything-goes attitude of a resort escape.
Ann-Sofie Johansson, Creative Advisor at H&M, describes the collection as the ultimate vacation wardrobe. “I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe.”
Costume designer Alex Bovaird, who helped bring the collection to life, agrees. “Nothing’s too much for The White Lotus! I love the bold patterns, the sumptuous, billowing pieces. The collection brings in jungle vibes, the iconic white lotus flower, and a little gold and glitz for that high-end resort feel.”
The accessories are on point — woven hats, oversized totes, gold-beaded necklaces, and sleek sunglasses round out the perfect summer look. Whether you’re actually jetting off or just dressing the part, this collection is pure vacation energy.
H&M’s The White Lotus collection lands on Superbalist on 20 February 2025. You might not have a ticket to paradise, but at least you can dress like you do.
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