This season Birkenstock launches its first locally-inspired summer campaign, blending German heritage with South African flair to showcase a sizzling collection against a backdrop of vibrant colour and bold pattern.
South Africa is a nation of colour, pattern, and texture, and the summer campaign features three local tastemakers: designer and cofounder of Moea Design Cassandra Twala, ImprintZA founder and creative director Mzukisi Mbane, and fashion disrupter and creative Yasmin Furmie, who bring their distinct flair and creativity to the campaign in an authentic way.
