ASICS Sportstyle recently celebrated its first-ever local event, kicking off with a lively evening at Wonderland Film Studios in Cape Town. This milestone occasion brought together culture, style, and community, with 55 special guests, including friends of the brand and notable media figures, in attendance.
The evening began with a warm and welcoming atmosphere. Guests were greeted with drinks sponsored by Glen Morangie, setting the stage for a casual yet sophisticated gathering. The vibe was further enhanced by the smooth sounds of Alex Michelson, providing the perfect soundtrack for the night.
Leading the way was Kanyedre, a well-known MC, SuperSport host, and close friend of the brand. He guided guests through a series of exciting surprises, starting with the reveal of a hidden second section of the venue. This space was beautifully decorated and designed for an intimate ikebana class, complete with matcha-tinis sponsored by Ceremony Matcha—a nod to ASICS’ Japanese roots that added a unique and authentic touch to the event.
On display were some of ASICS’ most exciting sneaker releases, from the latest Skyhand OG to a sneak peek of the upcoming Kinetic, set to launch in August 2024. The classic Kayano 14 and Gel-NYC also made an appearance. Guests were impressed by the attention to detail, quality materials, and vibrant colorways, all highlighting ASICS’ dedication to both innovation and style.
The event truly embodied ASICS’ motto, “Sound Mind, Sound Body.” By blending art, culture, and wellness, ASICS emphasized the importance of holistic well-being. The ikebana class promoted mindfulness and creativity, while the matcha-tinis offered a refreshing, health-conscious beverage choice, perfectly in line with the brand’s philosophy.
The celebration continued well into the night with electrifying performances by DJs Sir Vincent and DJ Loyd, ensuring the event ended on a high note with great music and even better vibes.
ASICS Sportstyle’s debut local event at Wonderland Film Studios in Cape Town was a huge success, seamlessly blending tradition with modernity and leaving a lasting impression on all who attended. This event marks the start of many more as ASICS continues to establish itself within local culture, building connections and celebrating its rich heritage in fresh, innovative ways.
ASICS is a globally recognized sportswear brand committed to providing innovative footwear and apparel that inspire people to lead active, healthy lives. With a deep-rooted heritage in Japanese craftsmanship, ASICS continues to push the boundaries of performance and style.
