Between 10and5 and G-STAR SA are launching Art of Style, a monthly editorial series dedicated to breaking down global fashion for a local audience. The conversations happening at the centre of fashion, brought home.
Launched as a monthly column on 10and5.com, the series is built on a clear point of view. Less surface, more substance. Not just what is trending, but why it resonates and how it shows up in practice.
There is a return to a more considered approach. Think early fashion blogs and print, where style was studied, not skimmed. The series slows things down, unpacking key moments, from Met Gala to Fashion Week, alongside the people shaping Mzansi style now.
It translates global shifts into a local context. When a silhouette gains traction, it is explored through how it is actually worn here, supported by considered references and pieces from G-Star’s current range.
This is a natural alignment. G-Star brings a design-led approach to denim, grounded in construction, material and fit. Between 10and5 brings cultural context, with over a decade documenting South African creative output.
Each instalment offers a new angle. Trends, voices, styling, and the intersections of fashion with music, design and city life. Considered and relevant.
Watch this space. Art of Style coming soon on 10and5.com
* Art of Style is produced by Between 10and5 in partnership with G-Star SA.
