South Africa – Grade Africa, a trailblazing force in local streetwear, has unveiled its highly anticipated GR-1 sneaker. This milestone marks the brand’s entry into footwear and celebrates seven years of relentless dedication to South African street culture.
Founded by visionary Zaid Osman, Grade Africa has always championed the spirit of South African creativity and individuality. With the GR-1, Osman aims to deliver more than just a shoe—it’s a symbol of ambition realised and dreams made tangible.
Zaid Osman, Founder of Grade Africa
The Grade GR-1 isn’t just a sneaker; it’s a statement that dreams are valid and hard work pays off,”
DESIGN & FEATURES
Drawing from the aesthetics of basketball and skateboarding, the GR-1 sneaker merges heritage and innovation. Each pair is crafted with premium suede and thoughtful details that tell a uniquely South African story:
Utility Meets Style: A discreet stash zip pocket adds functionality without compromising the sleek design.
Cultural Pride: The heel features a motif inspired by the South African flag, a nod to the brand’s roots.
Timeless Silhouette: Balancing early streetwear influences with a modern twist, the GR-1 is versatile enough for any wardrobe.
The sneaker comes in three striking colour ways, each embodying Grade Africa’s creative ethos:
Sunset Clay: Warm, earthy tones inspired by Africa’s breathtaking sunsets.
Seaside Chalk: A minimalist white that suits any occasion.
Emerald Tide: A vibrant green celebrating the vitality of nature.
LIMITED-EDITION RELEASE
The GR-1 sneaker is available for pre-order at R2,200, exclusively on gradeafrica.com. With only 900 pairs (300 per colorway), this limited drop is expected to sell out fast. Pre-orders will ship by the end of November 2024, just in time to elevate festive-season fits.
For fans of South African street culture, the GR-1 is more than a sneaker—it’s a statement of pride and progress.
A SYMBOL OF THE FUTURE
The GR-1 represents more than a bold step into footwear; it’s Grade Africa’s mission embodied in design. By creating products that resonate with both local and global audiences, the brand continues to empower its community, encouraging individuals to pursue their dreams unapologetically.
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