If you’re a young creative working in advertising, design, production or digital, this is your moment. Registration for the 2025 Cannes Young Lions South Africa competition closes this Thursday, 10 April at 12:00, and you don’t want to miss the deadline.
The competition is open to teams of two employed professionals (think art director and copywriter), born on or after 20 June 1994, who are ready to test their skills on a global stage. You’ll receive a real brief, work under pressure, and have just 48 hours to create something unforgettable.
Winners will represent South Africa at the Cannes Lions Festival of Creativity in France this June. Flights, accommodation, and entry to the festival are all included.
There are two categories this year: Film and the newly added Digital. It’s the perfect chance for both traditional and digital creatives to show what they’ve got.
“Through the introduction of the Digital Category, we aim to nurture the inventiveness of young talent while championing future-forward innovation.”- Andrea Quaye, Marketing Director at HEINEKEN Beverages.
HOW TO ENTER
– Download and complete the entry form on the Ster-Kinekor website.
– Email it to younglions@sterkinekor.com before Thursday 10 April at 12:00.
– The brief will be released Friday, 11 April at 12:00, and entries must be submitted by Sunday, 13 April at 17:00.\
Ster-Kinekor, the official representative to Cannes Lions, continues to support young creative talent, with this year’s Digital category made possible through support from Heineken®.
“When you are creating your advert, have fun. It will come across in the final film. Be brave; there are no wrong answers. It’s all about the big idea and the creative concept.” – Lynne Wylie, Chief Marketing Officer of Ster-Kinekor
“Be brave, have fun, and trust your creative concept,” says Lynne Wylie from Ster-Kinekor.
If you fit the profile, this is your shot at international exposure, networking, and career-changing recognition. Don’t let it pass you by.
* Stay tuned to 10and5.com for the latest advertising news.
