Loeries Extend Entry Deadline + Share Top Tips for Creating a Winning Entry

The Loeries 2024 entry deadline has been extended to 12 July 2024, offering the industry more time to craft their entries and showcase their creative achievements. 

Additionally, the Media Innovation category has been expanded to include exciting new sub-categories, reflecting the ever-evolving landscape of advertising and media. 

Among the 11 new categories and 4 craft categories introduced are Channel Creativity, Audience Insights Innovation, Creative Use of Data-Driven Targeting, and E-Commerce Media Creativity.

If you’re still crafting your entry, here is a reminder of the Loeries’ judging criteria:

  • Innovation – Is the idea fresh or groundbreaking?
  • Execution – Is the idea well executed and beautifully crafted?
  • Relevance – Is the idea relevant to the brand, market, and medium?

And here are some top tips to craft a winning entry:

  • Get to know the categories. Visit loeries.com to learn more about each category and select the most suitable one for the work being submitted.
  • Presentation matters. Focus on straightforward messaging. Highlight the idea, its relevance, and execution. Showcase why it should win using a well-crafted case study. While not mandatory, utilising a case study film can significantly enhance your entry’s impact and effectiveness in conveying the purpose and success of your idea.
  • Learn from the best. Visit the Loeries archive to view previous winners’ work. Loerie award-winning work demonstrates a strong idea that is meaningful and executed with excellence.

Don’t miss this final chance to enter the premier award for brand communications and advertising in Africa and The Middle East.

The extended deadline for entries is 12 July 2024. For more information and to submit entries, visit loeries.com.