Under Armour is known for performance gear. But now, they’re stepping into something bigger. Their latest drop, the UA ECHO, is more than just a sneaker. It’s a signal that Under Armour is making moves off the court and into the culture.
The new shoe was made for a generation that blends movement and self-expression. UA ECHO is bold, sculpted, and built for impact. Whether you’re walking into a room or running the streets, it’s meant to make a statement.
“UA ECHO was made for the game-changer – transformative and bold in their style,” says Sasha Chaplin, Senior Product Line Manager at Under Armour.
The silhouette is sharp and futuristic. The mesh upper feels both lightweight and structured. And the SlipSpeed™ heel tech? You can switch it from performance fit to casual slip-on—perfect for fast-paced lives.
The lacing system is off-centre, built for comfort and speed. Translucent layers and aggressive lines bring that streetwear edge. Underneath, Under Armour’s signature HOVR® cushioning keeps every step soft, springy, and supportive.
UA ECHO isn’t just about looks—it’s loaded with innovation. The outsole is flexible and light, ready for wherever the day (or night) takes you.
This launch marks a new direction for the brand, one that leans into youth, culture, and collabs. Under Armour isn’t just dropping shoes anymore. They’re stepping into a new lane and making sure everyone feels it.
UA ECHO is out now.
