We recently had the opportunity to check out one of our favourite locally born Brands, Freedom Of Movement aka FOM, as the brand released a new sneaker that is a massive innovative step up from their classic FOM Tekkies range that everyone knows and loves.
We were introduced to their latest sneaker offering, which is dubbed the FOM Court Sneaker. When we had laid eyes on it, we immediately fell in love with the silhouette and colours.
The FOM Court Sneaker
The impressive sneaker combines retro and contemporary design details for a timeless, easy-to-style silhouette. Handcrafted in Portugal from LWG-certified nubuck leather, its panelled upper features are distinctive branding accents. Set on a two-tone rubber sole for excellent grip and a cushioned PU insole for lasting comfort, it’s the perfect blend of style and function.
The FOM Court comes in two colours, the FOM Court Grass, which is white nubuck leather and the FOM Court Clay, consisting of a nude nubuck leather.
The Freedom of Movement BrandWhat made us fall in love with the sneaker even more, is the story behind the FOM brand. Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand
“Growing up in a house of 4 very social and sport enthusiastic boys, our parents had their hands full more often than not. In order to maintain some form of order, our Dad introduced a house rule called ‘Freedom of Movement’.The Boezaart brothers, Léan and Roal Boezaart, Founders of Freedom Of Movement
Freedom of Movement’ had to be earned, through hard work and personal discipline. So, if your academic performance at school was on par, you would have earned ‘Freedom of Movement’, meaning that you had proven that you could make your own decisions, and you were held accountable for them.”The Boezaart brothers, Léan and Roal Boezaart, Founders of Freedom Of Movement
In conclusion, the FOM Court Sneaker is a perfect embodiment of Freedom of Movement’s commitment to quality craftsmanship and innovative design. With its blend of retro aesthetics and contemporary comfort, this sneaker not only offers versatility but also honors the brand’s proud South African roots. Whether you’re drawn to the sleek design or the inspiring story behind the brand, the FOM Court Sneaker is a step forward in both style and substance, proving once again why Freedom of Movement continues to elevate the local sneaker scene.
Check out the sneakers: https://www.freedomofmovement.co.za/search?q=courts
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