Nestled in the serene Dunkeld suburb of Johannesburg, Thebe Magugu House (@maguguhouse___) stands as a testament to the power of cultural storytelling and creative brilliance. Opened in May 2024, this flagship retail space, art gallery, and cultural programming venue transforms a 1930s English Manor into a sophisticated haven where fashion, art, history, and heritage coalesce into a living narrative of African excellence.
The space’s design is a masterclass in immersive storytelling. Visitors are welcomed into a thoughtfully curated showroom, a tranquil reading room, and two micro art galleries—each element designed to draw people deeper into the multifaceted world of Thebe Magugu. Here, contemporary African fashion dialogues with visual art installations and exhibitions from local artists, forging a seamless interplay between past and present, tradition and innovation.
A Cultural Institution
Thebe Magugu House is more than a retail space; it is a cultural institution. As Naomi Campbell aptly described for i-D Magazine, “There’s Thebe Magugu from South Africa, who’s transcending fashion entirely. His new space in Johannesburg is revolutionary—part store, part cultural hub, spotlighting other creatives through exhibitions and panels.”
This vision of inclusivity and celebration of African identity is further highlighted through its collaboration with Weylandts (@weylandtstudio + @weylandtshome). This partnership brings to life bespoke pieces that complement the aesthetic and ethos of Thebe Magugu House, underscoring a shared dedication to authentic African design and craftsmanship. Notably, the Thebe Magugu Basotho Sofa—now available for purchase—serves as a centerpiece of this creative partnership.
World’s Greatest Places
The impact of Thebe Magugu House has not gone unnoticed. It was recently featured in TIME Magazine’s “World’s Greatest Places,” a recognition that cements its status as a beacon of African fashion and heritage on the global stage. This accolade speaks to the vision of Thebe Magugu, a designer whose work continues to blur the lines between art, fashion, and culture.
With its unwavering commitment to cultural preservation and storytelling, Thebe Magugu House offers an invitation to experience African creativity in its most refined and unapologetic form.
For general queries, please contact info@thebemagugu.com and for showroom queries, reach out to showroom@thebemagugu.com.
Opening image by Zander Opperman (@uglybruv)
Series images by Sarah de Pina (@sarahdepina)
Styling by Anna Weylandt (@anna_weylandt)
