At Paris Fashion Week, BOYDE unveiled Afrosartorialism, a Spring/Summer 2026 collection rooted in South Africa’s Swenka subculture. The work places a distinctly local story on an international stage, showing how fashion can hold memory and culture.
The collection is led by creative director Samkelo Boyde Xaba, with art director Dineo Ramothwala and art coordinator Tatenda Chidora shaping its visual language. Together, they reimagine the Swenkas’ sharp tailoring and sense of performance into a contemporary framework.
The Swenkas first emerged in mid-20th century Johannesburg. Many were Zulu migrant labourers who used Saturday nights to transform their circumstances. Through “swenking”, choreographed walks and competitions judged on elegance and attitude, they turned pressed suits, brimmed hats and polished shoes into a form of self-respect.
Cash or livestock prizes were on offer, but the real reward was recognition. Beyond the clothing, the Swenkas represented values of discipline, brotherhood and pride — resistance in a society shaped by inequality and Apartheid.
Xaba explains: “The Swenkas remind us that style is never just surface. It is self-respect, memory and pride. This collection is about carrying that spirit into our time, showing that African fashion is both heritage and future.”
For Afrosartorialism SS26, BOYDE combines tailored silhouettes with African textiles and artisanal detail. The result is a collection that honours history while opening space for new expression.
The storytelling extends beyond the runway. Simba Takaedza directed the accompanying film, shot by cinematographer Wesley Takaedza, with photography from Lerato Ntiso and production by Hlengiwe Mkwayi. Lighting design came from Phillip Martome, with set support by Minenhle Swelihle and Thando Nombida. Make-up was led by Bongiwe Ngodo, while the cast featured Demashel, Aaron, and Nelson.
Afrosartorialism SS26 is not just a seasonal release. It recalls how clothing has always been a site of identity, resilience and imagination
